Saturday, September 5, 2015

Evaluation of Scholarly Sources

In my previous post I explored the major controversy surrounding Uber, by looking at general internet sources, however now I will study the controversy more by examining two scholarly sources on the topic.

L.A. Foodie, "Uber $20 ride credit gift card." 4/2/2013 via Flickr. Attribution 2.0 Generic
My first scholarly source is called "Uber the Job Destroyer" .
  • Purpose: The main purpose of this writing is to bash Uber. The author, having been a taxi driver in the past, uses a biased approach to point out all of the flaws in Uber's seemingly ideal company structure. The author essentially wants a rally to be made against Uber.
  • Published: This periodical was published by the Nation Company, in The Nation Magazine, on 2/6/2015.
  • Sources: I was unable to find additional sources for this selected work.
  • Author: Jon Liss is the author of this work. Liss is the executive director of New Virginia Majority, which is a social justice advocacy group. From 1983-1984, he served as an elected leader of a taxi drivers association.
  • Audience: I believe that the intended audience of this article are the young adults who utilize Uber's services the most. The author strategically discusses the problems that Uber has, in order to try and make people feel bad for using Uber's services. Additionally, I think that taxi-drivers are another goal audience. The author wants to open the eyes of his cab company employed taxi driving colleagues, in order to enable a revolution against their enemy, Uber.
  • Found through: I found this source by using Academic Search Complete, a reliable scholarly database.

My second scholarly source is called "High Plains Lyfter".
  • Purpose: The purpose of this article is to point out the fact that Uber has been so successful in the past few years, because it has appealed to the youth and the technological age. In order for taxi companies to stand a chance against Uber, they must become real competition to the seemingly unstoppable force called Uber.
  • Published: This article was published by Emmis Communications Corportation, in Texas Monthly, in January 2015.
  • Sources: No sources were cited for this article.
  • Author: Lauren Steffy wrote this article. He is an award winning author, public speaker, and newspaper columnist.
  • Audience: I don't believe that this article has any target age range of listeners in mind. Instead, I think its intended to educate anyone who is willing to learn about the major shift in the taxi industry that has occurred recently, and point out what traditional cab companies are doing in response to the new competition.
  • Found through: I also found this article by conducting a search on Academic Search Complete.

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